Tuesday 13 January 2009

Homework (Production Logo's)

So this is a relatively simple logo. It is an orange diamond shape thing filled in with blue. In big gold letters are the initials "W.B." for Warner Brothers. Across the front, again in gold itsays "Warner Home Video" The gold suggests it is important, and is shaped similarly to that of a police badge. Whether the last bit is relevant or not i am unsure, but i felt like it should be pointed out.
Another logo i found was the 20th Century Fox logo. It is not overly complex, and appears to simply be the words 20th Century Fox, the words appear to be some sort of monument, possibly suggesting that Fox believe they are incredibly important, which undoubtedly they are. It is surrounded by massive searchlights. These lights move around occasionally but apart from that the image doesn't move. The company sometimes changes the logo to suit the film or show that it has made, for example before each episode of Futurama it changes to 30th Century Fox, because the show is set in the year 3000.















The next logo is also very simple. It is simply a mountain with some stars around it (i would give a number but i looked at many images with varying amounts of stars. In the new logo, the stars swoosh in from behind the camera and arrange themselves around the mountain. This is a very effective logo, even it it doesn't outwardly mean anything. The picture changes, or more the weather changes behind it depending on the mood of the film, sometimes it appears suny, others it appears darker and more myserious. This could be coincidence, but i doubt it.



The next logo i found does many films, many of which are animated. The 'default' logo, is a boy, who appears to fishing from the moon. This is quite a strange logo as it is probably one of the hardest to make. Initially it was hand painted, but the company decided they liked the CGI version more and used that. I like this logo, because it is very smple, but is also changed quite frequently to make it more appropriate for the film. For example, at the start of Bee Movie the boy is removed from the moon and replaecd by a bee. Or at the beggining of Madagascar they boy it beaten up and thrown behind the moon by the maniacal penguins, which appears to be the only thing that movie has to offer other than Chris Rock and giving David Schwimmer a job. Even when the logo is changed it is such a recognisable logo that changing it still tells the viewer who the company is. Obviously the name and most of the picture stay the same, but still...

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